Many loyal customers to REI (Recreational Equipment Inc.) know the company to be a co-op. The term co-op is an abbreviation for cooperative, which is a company owned by the members. In 2016, REI filed a standard word trademark application for the brand CO-OP for “Bicycles, bicycle seats, bicycle wheels, bicycle tires, bicycle handlebars, bicycle forks, bicycle handle bar stems” in international class 012. In the course of the examination…
Read MoreObtaining a trademark registration at the United States Patent & Trademark Office is perhaps the most predictable way to establish trademark rights. The process is not without a few frustrations, but I think well worth it in the end. Clients are very excited to receive their trademark registration from the USPTO, but that’s not the end of it. To get the most value from a USPTO registration, there a few things you will need to do.
Read MoreIn the Marketplace podcast, I chat with Priest Willis about how small businesses can protect business value through intellectual property protections. We talked about the famous IP strategies of Tesla and Amazon and what you as a small business can do to use your company IP to your advantage too.
Read More
