Finding good designers is not only crucial in designing products, but also in designing logos, content, packaging, and websites. Not all design work can be managed by ‘regular’ employees within a company, so often, a company will hire independent contractors to design.

Opinions are essential in product and service development, and when we talk about the need for a legal opinion, we’re not talking about your opinion, we’re talking about mine.

What separates the winners from the losers? Good question, right? In the game of company-building, what separates the wheat from the chaff? I've worked with services-based and products-based companies, and the same principles of success apply. The winners always have a strategy, and the losers usually don't.