Innovating Women: The True Path To Power.

Let's face it.  Women are powerhouses. We bring home the bacon and fry it up in the pan (as my profile used to say). Women are doers, makers, planners, hustlers, ballers, bosses, and the list goes on and on. In fact, women business owners have almost singled-handedly driven growth in the US economy since the 2009 recession...

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Survive or Thrive. Businesses Should Get SMART

Only the strong survive. We’ve all heard this before, so I don’t need to convince you of this truth. This axiom has carried many determined souls over the finish line of life. And while surviving is perfectly acceptable, most of us want more. We want to thrive. These truths apply to people for sure, but these concepts also apply to businesses too. Most of us want our businesses to thrive, but only SMART businesses can get there.

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Managing The Best Worst-Case Scenario: What Product Designers Should Do BEFORE The Pitch

Innovation open calls by retailers are everywhere these days from Etsy to Walmart.  Companies place open calls in hopes of finding a relatively inexpensive means of discovering the next great product compared to developing said products internally themselves.  Open calls are also of great benefit to product designers as well, because what designer has not dreamed of seeing their product or technology used or sold by a major retailer like Walmart, Target or Amazon? 

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The Business Value Of Intellectual Property (Part 5)

There are five steps to extracting value from company created IP:

  1. Consult an IP attorney early in the life of the business  
  2. Recognize when intellectual property is being created
  3. Prioritize protecting intellectual property 
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The Business Value Of Intellectual Property (Part 4)

Registered vs. Unregistered Intellectual Property

The value of registering IP rights with the United States Patent and Trademark Office provides additional opportunities to preserve business value through enforcement of company IP rights. 

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The Business Value Of Intellectual Property (Part 3)

Identifying Intellectual Property Created In A Business

Copyright protection can relate to web content, marketing brochures, marketing videos, logos, etc. 

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